AOL is betting $120 million this year on a network of local news Websites called Patch.Clayton Moran of the Benchmark Group says AOL’s fate will “hinge on the success or failure of Patch.”Patch has about 800 editors and more than 100 sales people.We spoke to one salesperson – candidly self-described as a “disgruntled employee” – about the state of things.This person was not very optimistic.We .. more …
We all know that Adwords is the most used system in the world to drive paid traffic to websites. The Adwords system is an extensive system with a lot of complex options to optimize campaigns and increase conversions.Advanced PPC managers should already know all of these features, but beginners and intermediate level Adwords users can definitely get some new inspiration and ideas from this list to .. more …
Over the weekend and on Friday, many Google AdWordsusers began complaining they could not login to their AdWords account.Google posted a thread at the Google AdWords Help forum that this is a known issue. In fact, AdWords representative Bindu posted a work around saying you can go to to access your account. Bindu said: We are aware that there are some accounts affected by a technical issue which .. more …
Melville, NY (PRWEB) May 26, 2011 Driven Local ( ) based in Melville, NY, a provider of local digital marketing solutions to businesses, announced today it has signed an agreement to become one of Google’s Authorized AdWords Resellers.”The Driven Local team have a track record of delivering great value and quality service to their customers. We are excited about forming a long-term, strategic .. more …
Petaluma, CA (OPENPRESS) May 18, 2011 — Kazak Media, a Petaluma Web Design and Internet marketing company announced today it has recently become Sonoma County’s first Google AdWords Certified Partner.The Google Adwords Certified Partner recognition is part of Google’s Adwords Professional program, which certifies companies as being qualified to manage AdWords accounts Under Google’s certification .. more …
Google Inc. says its search and advertising tools provided $1 billion in economic activity for 28,000 Minnesota businesses in 2010.Google (Nasdaq: GOOG) used a formula to figure out how its AdWords and AdSense products helped businesses.The Mountain View, Calif.-based company believes those tools conservatively provided $64 billion in economic activity across the nation last year, or an average .. more …
If you’re going to advertise on AdWords, you’d better be safeguarding users’ personal and financial information on the landing site. So say new policy guidelines released today by Google.The new global requirements for all AdWords advertisers govern sites that request payment, financial or personal information from visitors. They will take effect May 17. If Google finds advertisers out of .. more …
Showers frighten me. No, I don’t think anyone is going to ventilate me with a kitchen knife.Instead, I worry about the water temperature. Sometimes I get under one of those faucets and turn on a torrent of freezing water.Other times I scald myself. (South Africa is notorious for tap water temperatures that ordinarily occur only in pressure cookers.)So when I start my shower, I turn on the .. more …
This post is focused around outlining some of the free tools and features that Google AdWords offers but people often don’t make full use of because they forget or don’t know they are available. In the past many AdWords campaigns were monitored from within Bid Management platforms or from within Google Analytics but the new AdWords home tab is seeking to change all that.The past problem with .. more …
Google announced a new version of their AdWords Sitelinks . They call them “enhanced” sitelinks for AdWords.Enhanced Sitelinks look at the other text ads in your account and when it makes sense, they will combine those text ads for your single ad and make it into an AdWords listing with sitelinks. Google said they “incorporate text from ads in your account that are related to your sitelinks,” to .. more …
When you do AdWords account audits, you need to go beyond the data to see how savvy the AdWords account is overall. If the account is well put together, then the account manager generally knows what they are doing and you will end up talking quite a bit about the data and the account’s strategy. If the account is lacking in the advanced use of features, often your conversation will be geared .. more …
There are many many complaints in the Google AdWords Help forums from Internet Explorer users who are seeing errors when trying to access the billing tab within the AdWords console.The error reads: .. more …
Last week, I looked at some research from Google into where and when people are using tablet devices such as iPads . The research showed that tablets are a multi-tasking device that rarely leave the home, but are used in different ways at different times – which may change the ways and means you deliver campaigns to those devices.Yet, this is actually true of all market behavior and all businesses .. more …
Since the launch of Google’s PPC (‘Pay-Per-Click’) advertising network, ‘AdWords’, countless reporting features have been added to the platform to give advertisers as much insight as possible into exactly what kind of traffic they’re getting. One of the more recent features to be added to the platform is the “Dimensions” tab. Above – Where to find the dimensions tab within your account. In .. more …
YouTube is the world’s largest video sharing community. But besides watching a lot of videos (over a billion a day at the last count), users also do a lot of searching on YouTube. In fact, after Google, YouTube is the second largest search engine in the world.There are many ways you can use YouTube to promote your business to this large and captive audience, but here we’ll look at two that you .. more …
Last week was full of big news from the Google+ Project. Not only did Google announce that they would finally be opening Google+ up to businesses via Google+ Pages , but they also unveiled the new Social Extensions feature in AdWords. Social Extensions will be rolled out to advertisers this week and will allow advertisers with Google+ Pages to link their Google+ Page to their AdWords campaigns. .. more …
As you may know, Google lets you tie the +1′s of your Google+ Page to your site, your search results, and your AdWords ads. The company announced a new AdWords feature called Social Extensions, which is how you include your AdWords campaigns. “Currently (and for campaigns that don’t have Social Extensions enabled) your AdWords ads only show +1′s from people who have +1′d that ad’s landing page,” .. more …
Google’s introduction yesterday of Google+ Pages for businesses will likely have a dramatic impact on +1s in AdWords.When businesses create a Page on Google+, they can link the page to their web site URLs and also to their AdWords account. When that’s done, +1s for any of the linked URLs – on web sites or landing pages for AdWords ads – will all accrue to the brand, making the numbers much .. more …
This summer Google AdWords Call Metrics introduced $1 flat rate click-to-call charge on call tracking enabled ads delivered to smartphones. Now advertisers can bid for calls made via any Google ad. The significant change is that, now, what you bid-per-call will affect ad positions in AdWords which, in effect, means that advertisers can place bids on offline actions rather than on purely online .. more …
The peak shopping period is upon us and, for most online shops, the effectiveness of their Google AdWords campaigns can make the difference between a fruitful festive season and a bleak new year.It’s at just such a critical moment that Google is rolling out changes to its AdWords algorithms having successfully tested them on its users in Spain, Portugal and Latin America. The algorithms are used .. more …
