A surge in display advertising has prompted eMarketer to nearly double its ad growth prediction for 2011.The researcher had predicted the market would grow 10.5%, but now it expects a 20.2% rise and projects that display will overtake search as the largest online ad spending category by 2015.That increase, to $31 billion, compares to $26 billion in 2010, when the market grew 14.9%. In a statement .. more …
Everyone who hasn’t been living under a rock for the past century knows that each and every enterprise wants and needs to market their products. Especially main business leaders including Aol advertise their services, as Google proved with their Super Bowl advertisements. Without having advertising, there’s little likelihood of keeping your enterprise profitable. So, the question becomes simple to .. more …
NEEDHAM, Mass.–(BUSINESS WIRE)– Despite strong high-definition TV adoption by Hispanic audiences , Hispanic broadcast stations and networks lag behind non-Hispanic broadcast TV outlets in HD adoption and viewers of Hispanic television , experience the lowest rate of HD advertising among all TV audiences, according to the Q1 2012 HD Advertising Trends Report released today by Extreme Reach, a .. more …
If you very own a business, big or compact, and if you haven’t nevertheless added net promotion to your promotional portfolio, then you are compromising on a serious segment of probable prospects. It is legitimate that other advertising mediums like newspapers and telemarketing reaches out to a large selection of consumers but nonetheless these mediums limit your marketability to an unique .. more …
Contact: Ken McGuffin mcguffin@rotman.utoronto.ca University of Toronto, Rotman School of Management Online advertising waters down impact of offline ad bans Toronto – Not allowed to advertise your booze or smokes on a billboard?That’s okay. Research shows online advertising works especially well in places with government ad bans. “If you want to regulate the offline world, you have to remember .. more …
DENVER–( BUSINESS WIRE )– Sukle Advertising Design announced today that it has been awarded two 2012 OBIE Awards from the Outdoor Advertising Association of America ( OAAA ) featuring creative campaigns for Wyoming Department of Health’s Wyoming QuitLine and Cheyenne Mountain Zoo in Colorado Springs. The OBIE Awards recognize creative excellence in out of home advertising and is the oldest .. more …
AAP Unions say an advertising campaign by Chevron Australia spruiking the opportunities for local business on its $43 billion Gorgon project is offensive.On Sunday, Chevron launched a print, TV and online advertising campaign highlighting how its liquefied natural gas (LNG) Gorgon project, off Western Australia’s north-west coast, has benefited local businesses.Chevron Australia Managing Director .. more …
Mark Irving, advertising company director on how advertising, like fashion can fall victim to trends. It’s interesting to note advertising can at times follow a particular trend or theme on TV, radio or in the papers. In the last six months I’ve noticed a predominance of ads centred on all things manly – mantrol, man pack, how to be more of a man etc. Advertising at times is a little like the .. more …
On May 12, 2011, Vermont Senator Patrick Leahy introduced the Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011 (PROTECT IP Act) to the Senate Judiciary Committee. The bill is a revised version of the Combating Online Infringement and Counterfeits Act (COICA), which was unsuccessful a year ago.The Act’s primary purpose is to prevent .. more …
The scale of this phenomenon which was based on a sample of applicants replying to online job advertisements clearly needs to be taken on board both by employers and their recruitment advertising agencies. The same research revealed a near 11 % rise in the number of job opportunities posted on job boards confirming that they remain an important portal for online recruitment. Despite sharply .. more …
Darren Huston is leaving his post as leader of Microsoft’s online advertising business and Frank Holland is taking over as Microsoft elevates the online advertising staff to their own standalone organization.On Sept. 1 After June 30, Holland will become corporate vice president of the newly christened Advertising and Online Business, answering directly to COO Kevin Turner, Microsoft announced .. more …
Tangibal Group Plc: Results Of Agm And Update On New Media CampaignsLondon, April 4th, 2012. The Board of Tangibal Group Plc (“Tangibal”), the Frankfurt quoted interactive and experiential media company, announces that at today’s Annual General Meeting all proposed resolutions were duly passed.At the meeting Jonathan Hall, Tangibal’s non-executive Chairman made the following statement:”Tangibal .. more …
Summary of “Please Make Me Happy and Learn the Difference Between Advertising and PR”‘);}else {s += ‘Ads by Google’;for(i = 0; i ‘ +” + google_ads[i].line1 + ” +” + google_ads[i].line2 + ‘ ‘ + google_ads[i].line3 + ” +” + google_ads[i].visible_url + ”;}document.write(” + s + ”);} return;}google_ad_client = ‘pub-3754405753000444′;//2008-04-04: EA- SUMMARY VIEWgoogle_ad_channel = .. more …
ATLANTA, March 30, 2012 /PRNewswire/ –AutoTrader.com’s Overdrive advertising solution drove significant value for its latest advertiser, Toyota Motor Sales, U.S.A., Inc. (Toyota), which leveraged the interactive homepage solution in February to promote the reinvented 2012 Camry. Comprised of multiple interactive ad units, the Overdrive solution proved to be incredibly successful for the popular .. more …
NEW YORK, NY–(Marketwire -03/26/12)- TMP Worldwide Advertising Communications , LLC, the world’s largest independent digital recruitment advertising agency, today announced details of its impressive performance at the Web Marketing Association’s 2012 Internet Advertising Competition (IAC). TMP won 14 awards across a variety of categories, including Best of Show for the “Employment Email Message” .. more …
DULLES, Va., March 23, 2012 /PRNewswire/ –Fraser Wallace Advertising and Ecendant Interactive, national advertising and marketing firms under the same ownership based in Dulles, VA, today announced a significant staff expansion in order to service a series of recently acquired accounts. Jaimee Abbott will lead both companies’ creative departments as their new Creative Director . Ms. Abbott is an .. more …
BOCA RATON, Fla.–(BUSINESS WIRE)– The America Advertising Federation of Greater Fort Lauderdale and Palm Beach honored MDG Advertising with 59 awards at the 2012 ADDY Awards , held Friday, March 2. The Greater Fort Lauderdale ADDY Awards is the first tier of a three-tiered national advertising competition that is the world’s largest, attracting nearly 60,000 entries annually. The prestigious .. more …
NEW YORK, March 8, 2012 /PRNewswire/ — Reportlinker.com announces that a new market research report is available in its catalogue: Global Advertising Industry global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 48 fact-rich market data tables, the report offers a rudimentary .. more …
Ms Kedgley said the voluntaryguidelines favoured the advertising industry, not kids, andseemed to be principally designed to stave offregulation.“The guidelines still allow ten minutes ofadvertising targeted at kids to be screened during everyhour of TV programming during peak children’s viewingtimes. “If the industry group was serious aboutprotecting kids from advertising they .. more …
NEEDHAM, Mass.–(BUSINESS WIRE)– HD advertising has become an important factor for political campaigns this election year, according to the Q4 2011 HD Advertising Trends Report released today by Extreme Reach , a leading provider of HD video advertising distribution services. The Extreme Reach study shows that political marketers are turning to HD advertising in record numbers to help bolster .. more …
