If you haven’t given the Google Display Network a good look lately, perhaps you should, particularly if you find yourself in a hyper-competitive category or with a significant shortage of keyword impression inventory in the SERPs. Here’s why. One primary advantage that contextual traffic has over pure search is greater elasticity of supply for a given set of keywords within many industries, .. more …
A look at some of the big stories in mobile today: Cox drops 3G; UK gears up for first LTE trial; Nokia ( NYSE: NOK ) and ZTE scramble to put out the first Mango handsets; more security breach woes for Sony ( NYSE: SNE )-this time around Sony Ericsson; ( NSDQ: ERIC ) Instagram’s four-million milestone; Google ( NSDQ: GOOG ) expands AdSense for mobile.- Cox : Cable operator Cox Communications is .. more …
Google has been notifying their AdSense for Search partners of a recent AdSense guidelines change that impact the use of the program with browser toolbars and third-party client applications. Google is supposedly giving these partners 30 days to make changes to their toolbars and applications or be in violation of the revised guidelines.I believe the change is in the number of ads an AdSense for .. more …
Google ( NASDAQ:GOOG ) extended its contextual AdSense for mobile content service to 15 new countries, enabling publishers to generate revenues from their mobile webpages via targeted ads. The new markets include the following: Argentina, Brazil, Chile, Colombia, Czech Republic, Hong Kong, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Philippines, Slovenia, Thailand, and Turkey.Google AdSense .. more …
There have been many complaints in the Google AdSense Help forums from publishers complaining their daily earnings are fluctuating and less than they should be.The answer to why people are seeing huge differences in the past week or so is because Google AdSense changed how they manage the reporting pipeline.Google AdSense engineer, Guillaume, said, “since May 14, earnings for the current day .. more …
For Google AdSense users, does it meet your expectations? Let us know why or why not. Although Google has been very successful with its AdSense platform, it is known for targeting, primarily, large publishers. For this reason, Lijit Networks is aiming to provide an alternative to AdSense and reach out, specifically, to mid-sized publishers.The company has provided publishers with audience .. more …
A month ago there was a bug with the Facebook Like button. It was reported to have an impact on some user’s analytics packages but I didn’t hear much from AdSense publishers on this topic.A WebmasterWorld thread has one publisher claiming he saw a huge spike in AdSense income when the bug was happening and then a huge decline in that earnings once the bug was fixed.He shared a chart showing the .. more …
I don’t think many people will argue that Google’s AdSense program has been a major catalyst in increasing the amount of content/search spam on the web. This may not have been Google’s intention for the service, but it has clearly contributed. I’d love to see the ratio of sites that were hit by the Panda update that displayed AdSense ads to sites that were hit and didn’t display these ads. That’s .. more …
Pixazza, a Google Ventures-backed photo tagging service that has been compared to an “AdSense for Images,” has hired a new executive officer today, appointing Terry Murphy has Chief Financial Officer. The company has also surpassed 100 million unique visitors per month, which is up from 70 million unique visitors per month in March.Murphy joins Pixazza from RiseSmart , where he was CFO. .. more …
Now on Google AdSense text ad units you can learn the URL of the advertiser by hovering your mouse pointer over the ad. It appears Google added a form of title or alt tag element to the ad which reveals the advertisers URL without having to click on the ad.Here is a picture: A WebmasterWorld thread has most Google AdSense publishers claiming this is new. They find it useful in that they do not .. more …
In the first quarter, ads placed on other sites’ web pages through Google AdSense accounted for $2.43 billion, or 28.3% of the search giant’s total revenue . That’s up 19.1% year over year.That success is to be expected because since its 2003 launch Adsensehas provided a powerful way for web sites to monetize their traffic, according to a new Wedbush Securities report. Also key .. more …
A Google AdSense Help thread has one AdSense publisher complaining that there was “a $3,000 deduction” from his Google AdSense account.Truth is, his actual earnings versus his estimated earnings was $3,000 less. Why? Because 3,000 of those dollars were actually invalid clicks and thus not earnings at all.A Google AdSense Engineer named Guillaume said: I confirm that AdSense receives a large .. more …
Google announced some new dates for AdSense in Your City across North America. For those unfamiliar with the events, they are a series in which publishers can meet with members of Google’s Inside AdSense team and AdSense experts to learn new tips, best practices, and info about new products. Google’s been doing it for a couple years now. Last month, the company announced the international .. more …
Chris from the Google AdSense team posted a thread in the Google AdSense Help forum asking for feedback on Google’s color palette.Chris said, “I’m curious to know more about what you think about color palettes, and how you use them. Got any thoughts you can share?”Here is a picture of the tool within the new AdSense interface: Chris went on to add that any feedback he receives will be passed to .. more …
The mysterious and elusive Click Through Ratio known to most webmasters who utilize Google Adsense as “CTR”. A question I get asked a lot is “What is a good CTR?” Although this question gets asked a lot it’s hard to ever get a straight answer due to the fact that there are so many variables involved. The Variables The first variable has to do with your type of website- forum, blog, social, .. more …
There is a Google AdSense engineer who is very forthcoming in the Google forums on how the Google AdSense algorithms work. In a recent Google AdSense Help thread Guillaume, the AdSense engineer, explained three key points on how Google prices ads.He explained:(1) Google gives you the maximum RPM per ad, so just looking at CTR or CPC doesn’t always make sense.(2) Targeted is done on the .. more …
Google has come up with many different programs that help internet users navigate through the information overload. One of the programs that has become successful because of the way it allows users to make money with Google, is the program AdSense. The program pays users that place Google advertisements on their websites for the amount of clicks and views the ads get. The way one markets their .. more …
I have come to say that Google Adsense has scammed many people.If you go on webmaster forums these days, you will find thousands of accounts from decent, honest people who say that Google Adsensescammedthem.First off, let me explain what Adsense is. Adsense is a third-party ad network for publishers. Advertisers buy advertisements on Google Adwords. Website owners can enroll in Adsense to enable .. more …
The Google direct AdSense For Domains program is being shut down by Google. The last day is April 18, 2012. This is not effecting the whole program, but specifically the “direct AdSense for Domains” program.Google posted this news on this page and people have started to notice the news.Here is the timeline: February 22: AdSense publishers can no longer start using the Hosted domains product.March .. more …
The Google AdSense blog announced they are doing away with the AdSense for Mobile Content ad type and replacing it with the core content ad creation section. Google said they are doing this to “make it easier for publishers to use AdSense to monetize mobile web pages, we’ve migrated all mobile ad unit sizes, including the mobile banner ad unit, into the core product.”As you can see, the “mobile .. more …
