Marketers are frequently charged with the task of meeting overwhelming goals with few resources. This is a daunting and seemingly intimidating task that is often met with large, overarching campaigns. However, these large overarching campaigns that alienate your prospect are frequently the first mistake. Below are our top tips to making sure that you avoid the biggest mistakes of marketers.
Including Everyone – Perhaps one of the biggest mistakes marketers do on a daily basis is aiming at everyone. They try and reach just about everyone without adding personalized messaging that speaks to each market. Invest in segmenting your top three audiences and then developing messaging, advertising tactics, and imagery that speaks to each group.
Following the Trends – Following the trends of those in your industry hinders your voice. By looking to those who lead the charge, you are losing your unique voice in the field. So, instead of looking to your competition for inspiration, look to them and see where they fall short. This will not only help you in creating your own voice, but will also help in fulfilling the needs on where your competition might fall short on.
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Inconsistency – Marketing is something that involves trust and brand credibility. Without both, your campaigns will fail. In order to see the full benefit of your marketing efforts you have to give time. By giving enough time for your prospects to first gain brand awareness, and then second build trust you can only then fully see the results of a marketing campaign. So if your on your second campaign, and not seeing the results you want, just trust that they will come over time and through consistent outreach.
Marketing in the end is something that will involve both time and patience, by using both and properly tracking your results, you will quickly see the turnaround from red to black.
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She is also a Researcher at Deloitte Consulting where she works with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
She has managed large scale in brochure printing for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.
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