Article Marketing Strategy
Article marketing is one of the most powerful internet marketing tools used for promoting business websites. To benefit from this powerful technique you really need to know how it works and have a system that you follow on a regular basis to generate more deep links to your main blog resulting in increased traffic and increased targeted leads opting into your subscriber base.
This is a technique that requires patience and work. That’s right, I said the “W” word! Sorry but as in anything else if you want to build a successful business there is no Easy Button. Even the lead funnel system we use requires work to set up and promote.
There are literally thousands of articles submitted to the top article directory sites each week and only a handful of people are getting the results they need to build their business. The main thing is to craft high quality content that will be of value to people and target keywords that are not so competitive that you don’t have a chance.
I tend to go after long tail keywords. I use the Google keyword search tool and pick long tail keywords that have a good search rate but not ones that give me little chance of competing.
The First Step of an Effective Article Marketing Strategy
is to write a quality 400 to 600 word article which includes your main keyword phrase in the title plus a couple times in the body of the text and once at the end if possible without making it look keyword stuffed.
When writing an article you want to inspire Attention, Interest, Desire, and Action. Break up the article into small paragraphs to make it easy on the eyes.
Most article directories will only allow links from the resource box. You want to create a short but compelling resource box with a call to action and a link back to your blog using your keyword phrase as the anchor or link text . Many directories will allow 2 links in the resource box.
Be sure to proof read your article and use spell check before you post it live to an article directory. If your article is poorly written people will not keep reading and probably won’t ever visit your blog or sales site.
Create an account with one of the better ranking and most popular article directories such as Ezinearticles or Goarticles. Complete the profile details and make it as professional as possible and use the profile area also to point back to your site. Your profile is a fantastic resource to introduce yourself to the reader about your business and experience.
When you are done setting up your account, submit your article. Try making the Title as attention grabbing as possible while still using your keyword phrase. Many directories will have a review period. Once the article is reviewed tweet it to your twitter followers! Also use ping.in to ping the article address to let the search engines know it is there a bit faster.
Next Repeat the Process.
There are a few good quality article submitters available, 2 of which you can get from My Lead System Pro, which allow you to spin the article properly and resubmit the article in a rewritten form to many different directories making each article unique while maintaining the article integrity.
Each article submitted to different directories should be at least 40 to 50% unique. By making the articles unique, you have a better chance of more articles ranking on the first results page of Google.
The article submitters we use allow you to hand rewrite and spin articles by adding synonyms. Be careful of cheap article spinners as they can make your article worthless by adding replacement words and phrases that make no sense in the context of the paragraph or sentence.
Use your articles to build a relationship with the reader. If you build trust through writing quality articles that offer the reader something of value to them, you will appear much more professional and valuable in their eyes.
You can sign up for our free recorded article marketing webinar at the top of this page. This was an intensive video training done by one of the top earners in my primary business and many of the leads he generated initially were a direct result of the article marketing technique he teaches in the training.
To Your Massive Success!
Tim Langen
Phone: 484-241-6497
Skype: timlangen47
t...@easybusinesstoday.com
View A Presentation Detailing Numis Network’s Incredible Compensation Plan:http://easybusinesstoday.com/numis-comp-plan-explained/
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