HOW TO CREATE A SUCCESSFUL INTERNET VIDEO CAMPAIGN

The Basics of a successful internet video campaign:

Internet Video is one of the quickest and most powerful ways to get your message out on the Internet.

The search engines love to display internet video in their results. You can position yourself as an expert in your industry and get your audience to know, like and trust you before they ever talk to you!

KEYWORDS: Getting your internet videos found all has to do with the content and keywords you use in your videos. In 2010, Google implemented speech to text. This made a huge difference in how your videos get ranked.

Where you should be using your keywords:

In the title

In the first 30 seconds

At least one more time in your video

In your description

In your tags

Your Internet Video Design:

Try to Design your videos around your keywords Research. The best keywords you can rank for will be those with higher search volume and low competition. To find these keywords, Use the Google Keywords Tool
Next Decide on how many Internet videos you can produce. Do you have the time and knowledge to do it or do you need to hire someone? If You need to hire someone you may be able to find someone cheap at Fiverr.com. if not, try elance.com.

Really though you should be producing your own video’s to brand yourself as the expert. A decent free Internet video creation program if you can not afford Camtasia is Camstudio.

Try To Add a music background to your internet video. A subtle music track can be very powerful and it tends to create a better overall video. Use the same music in all videos for “branding”.

Make sure you have the proper lighting. Don’t film outside unless it is appropriate for your business such as a landscaper. You can’t control the sun, the clouds or the noise level and you may end up with shadows.

Try to use a camera with an external microphone. The audio quality will be considerably better. Refrain from wearing necklaces or jewelry that can interfere with your microphone.

Wear solid colors but not white. Patterns & Stripes can seem to cause a motion effect on camera and can be difficult on the eyes.

Most internet videos should be :30 – 2:00 in length. If you are giving a demonstration or showing a product, you can do longer videos but you may want to break it up into a series of videos instead.

Always add an intro and always include a call to action and your website and/or phone number at the end of the video. Include your website in the description of the video. Lead off with this and always start with http:// to create a hyperlink.

Frequency Of Videos:
YouTube will reward you if you are continually adding new content the same as Google does.
Adding a weekly video is recommended and will definitely keep your channel fresh. If you can upload video more than once a week that is great. For a really aggressive campaign, you
may want to try every other day.

Distribution Of Your Internet Video:
The search engines do not just display videos that come from YouTube. They display videos from many other sites as well. Each site you upload your video to creates a backlink for you as well. Remember to add your description and tags to each site when you upload your videos. Make your website link the first thing you add to your description.

Here are just a few of the other video sharing sites you may want to consider: Viddler, Metacafe, Vimeo, Daily Motion, and Veoh.

Sharing Your Newly Created Internet Video:
There are many ways that you can use your videos:

Add Videos to Blog posts

Facebook

Twitter

Linked In

Blog posts are a great way to utilize your internet videos. It will help you get video views from your blog readers which in turn helps with the ranking of your videos.

Adding a video to your social media posts is always a great ideas. Posts with video are the number one read posts in Facebook.

You can also share your videos with friends and subscribers inside YouTube. You can send your contacts a message and let them know you have uploaded a new video.

Make sure to ask for comments and likes on your videos. The more activity there is around your video – the more “stickiness” it will have in the search results.

Get active! Get a group together where you can view each other’s videos and comment and likes. It will make a world of difference if you just have a few YouTube connections.

Don’t get dismayed if someone doesn’t like your video. There is nothing you can do about it. Forget it and move on.

One of the best things about internet video is the potential to go viral. Make sure you allow others to use your videos. You may want to protect your video with a watermark of if you include your information, they cannot remove that.

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Timothy Langen
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HOW TO CREATE A SUCCESSFUL INTERNET VIDEO CAMPAIGN